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VAIB
Timeline
Nov 2021 – Feb 2022
Project Type
Digital Publishing Project
Contributors
Venturi Luca
Siorpaes Thomas
Rachiero Pietro
Curto Valerio
My Contribute
Content Management
Digital Art Direction
VAIB’s vision basically is capturing emotions
and being able to use them when most we feel the need.
We want to allow everyone to feel and recreate sensations through knowledge
and the in-depth study of soundtracks
that have accompanied and will accompany our life.
01
BRAND IDENTITY
VAIB’s brand guidelines.
Capturing emotions (or moods) and being able to use them
when mostwe feel the need.
We want to allow anyone to feel a
nd recreate sensations through knowledge
and the in-depth study of soundtracks
that have accompanied and will accompany our life.
RHAPSODY
As with rhapsody, the brand wants to explore more sensations through flows of emotions evoked by the mixture of frames, soundtracks, colors, shots and sounds.d.
HARMONY
Highlight the profound interchange that exists between cinema and music study, deepening the resulting balance.
EMPATHY
By re-proposing scenes from films and dwelling on the soundtracks, moods and sensations are evoked in which we can identify with and that we can make ours.
Everything revolves around the vibrations that arise from the integration of sound and visual.
Our focus remains on music
and specifically how it makes our emotions resonate:
this is where VAIB is born, or how it is pronounced and how we hear the word “vibe”.
The goal is not to be a page of criticism, neither musical nor cinematographic,
but it wants to be a space for debate on the musical choices of the most beautiful films.
02
DIGITAL MAGAZINE
VAIB first landed on Instagram, where all the mail contents were published,
but also Spotify is our main choice for conveying our vibe.
In order to create a coherent and structured digital strategy
we transferred our brand values into instagram formats
and then we put it all together inside an editorial plan.
WEEKS / MOODS
Every week we analyzed a digital content (film, tv series)
and found a word that described the mood and visuals of the digital content.
Therefore we created four formats in order to analyze the chosen mood.
PILOT
The main format that conveys
the general mood for the analyzed film.
UNPACKED
An in depth analysis of the soundtrack.
LOOP
A weekly suggestion of contents
based on the analyzed mood.
GROOVE
Our reading of a single album or track
based on the analyzed soundtrack.
VAIB MUSIC
Once a week we created a playlist
based on the weekly mood analyzed
and published on Spotify: Here.
WE ALSO CREATED SOME COOL PLAYLIST COVERS
INSTAGRAM FEED
The final result is a fluid and coherent feed
that can be an important reference for our community.
Follow us on Instagram: @vaib_mag
THANKS FOR LISTENING TO VAIB MAG
Where sound and visual blend together in harmony.
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