Project 02: Olivetti | Venturi Luca

OLIVETTI

Chiunque lavorasse all’Olivetti non era un semplice operaio, ma faceva parte di un’unica grande famiglia. All’interno della fabbrica non c’era solo tecnica, ma anche cultura e spirito di innovazione, motivo per cui Olivetti assumeva anche artisti e faceva lavorare operai ed ingegneri insieme.

01. HERITAGE

<<In fabbrica non si segnalano particolari discriminazioni tra lavoro femminile e maschile, mentre l’articolato sistema dei servizi sociali offerti dall’azienda contribuisce a migliorare la condizione del lavoro della donna, offrendo una più facile soluzione dei vari problemi legati alla maternità e all’infanzia>>

<<Gli ambienti di lavoro sono moderni e gradevoli; l’organizzazione dei processi produttivi è abbastanza flessibile e attenta alle esigenze personali delle lavoratrici.>>

LOOK BACK

TO MOVE FORWARD

02. REBIRTH

VISION

We want to create a reality built on people with the aim of bringing what we believe in everyday life, so as to collectively contribute to making the world a better place.

MISSION

Olivetti proposes itself as a tailor-made brand to offer an innovative work experience that straddles
physical and digital. We believe in the power of connection and sharing, we want to combine the care for design with human needs.

Safety and transparency

Olivetti is committed to creating reliable products that guarantee the safety of the service offered, always aiming to collaborate with the utmost competence.

Environmental sustainability and resilience

Olivetti products and work environment are concerned with safeguarding the natural ecosystem by using eco-sustainable materials and processes.

Italianità

Olivetti wants to honor and support Italian excellence, with the mission of projecting it in a sustainable and socially inclusive contemporary context.

Social inclusivity and collaboration

In 2021 the brand must necessarily take charge of the rights of all minorities (LGBTQ +, feminism, BLM) and adopt an intersectional approach.

LOGO GENERATION

The open space is a symbol of dynamism, modernity, of a new approach to work.

The logo incorporates the iconic architectural element for the first factory in Ivrea, the stained glass window of the central hall. Icon of an innovative working environment that Olivetti will bring digitally.

OLIVETTI STUDIO

Olivetti regenerates itself in a digital service designed to improve the user’s work experience, especially in the field of smart working. Your work environment will become close at hand, quicker, simpler, without losing the humanity of relationships with colleagues and friends.

03. DIGITAL EVOLUTION

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LAUNCH

Between video teasers and posts, the virtual office is launched through an evocative storytelling.

A mysterious protagonist in an astronaut suit must find his way back after being lost on a journey to heaven, as happens in Dante’s Divine Comedy.
Virgil’s character is represented by Olivetti Studio who, like a real guide, helps the traveler to orient himself and find his space.

VIRGILIO DIXIT

Virgilio returns through various kinds of advice in carousel format, from training to nutrition, always designed with a view to the worker and the management of his routine. The format will also be declined on the stories, through a gamification that creates a narrative for the community.

OLIVETTI EQUAL

Olivetti wants to be the spokesperson for the least listened to voices, therefore those of all minorities. This monthly format provides a call to action to share positive or more delicate experiences by those with a complex identity to tell.

OLIVETTI WORKSPACE MUSIC

For Olivetti, music is essential and for this reason Spotify will have a playlist that will be kept updated weekly.

The aim is to propose pieces that can encourage concentration and productivity during the hours of work or study.

TITOLO

Follow us on Instagram: @olivetti_studio